BookMyTechies

AI sales automation

We automate the administrative side of selling: capturing and qualifying leads, keeping the CRM current and prompting the next action, so salespeople spend their time with customers.

The short answer

AI sales automation captures each enquiry, works out what the customer wants, checks it against your criteria, routes it to the right salesperson and drafts the first response. It keeps the CRM up to date from emails and calls, and flags deals that are going quiet. BookMyTechies builds it inside your CRM.

Illustration of a sales pipeline board
Illustrative view, not a screenshot of a client system.

Leads are lost in the gap between enquiry and reply

Enquiries arrive from the website, email, adverts and phone at all hours. Many wait hours for a reply, some are never followed up, and the CRM reflects only what salespeople had time to enter.

Managers then forecast from incomplete data.

How the work is usually done today

  1. An enquiry arrives through one of several channels
  2. Someone copies it into the CRM, when they have time
  3. A manager assigns it
  4. The salesperson researches the company and replies
  5. Updates are entered after calls, or not at all

What AI changes

Capture, qualification and record-keeping are automated. The conversation stays human.

Captures every enquiry

Web forms, emails and adverts feed the CRM directly, with duplicates merged.

Qualifies and routes

Each lead scored against your criteria and assigned by territory, product or workload.

Drafts the reply

A first response prepared from the enquiry and your approved material, for the salesperson to send.

Keeps the CRM current

Emails and call notes summarised and logged against the deal.

How the automation works

This is the path of a new enquiry.

  1. Capture

    The enquiry is recorded in the CRM the moment it arrives.

    Handled byYour systems
  2. Enrich

    Missing details are filled in and the request is classified.

    Handled byAI
  3. Qualify

    The lead is scored and assigned to the right person.

    Handled byAI
  4. Respond

    A draft reply is prepared. The salesperson edits and sends it.

    Handled byAI and person
  5. Follow up

    Reminders and next steps are created, and quiet deals are flagged.

    Handled byAI

Where people stay in control

Selling is a relationship. Automation supports it and does not replace it.

  • Salespeople review customer-facing messages before they are sent
  • Scoring criteria are yours and can be adjusted
  • Large or unusual opportunities go to a manager
  • Any lead can be reassigned or re-scored by hand

Security and governance

  • The AI works only with the data and systems it has been given access to
  • Every automated action is logged with what was done, when and why
  • Confidential data is handled under your access rules, and we agree where it is processed before work starts

Systems this connects to

What you can expect

Results depend on your volumes and how clean your data is, so we measure a baseline first and report against it. We do not quote figures before we have seen the process.

  • Every enquiry answered quickly, including out of hours
  • No lead left without an owner
  • A CRM that reflects what is really happening
  • Forecasts based on complete data

Common questions

Will customers know they are dealing with AI?

Replies are reviewed and sent by your salespeople, so customers deal with a person. If you use automated replies, we recommend saying so clearly.

Does it work with our existing CRM?

Yes. We build on Zoho CRM, Odoo CRM and Dynamics 365 Sales, using the data and stages you already have.

Can it score leads the way we do?

Yes. Scoring uses your criteria, such as industry, size, need and budget, and is tuned on your past results.

What about data from phone calls?

Call notes or transcripts can be summarised and logged, where you record calls and have consent to do so.

Losing leads to slow follow-up? Talk to us.

Tell us where your enquiries come from and how quickly they are answered. We will show you where automation helps.

Book a consultation